Fogo Futures

A room at the Fogo Island Inn will set you back $875 to $2,475 a night, which might seem like a lot for accommodation in Joe Batt’s Arm, a town on the northeast shore of Newfoundland. If you’re staying there, odds are you’re a high-performance city dweller seeking sea and rocky solitude at the end of the Earth. But if the quiet gets to be too much, rest assured Zita Cobb, the inn’s multi-millionaire creator, has taken your anxiety into account: in every room is a switch that can amp up ambient white noise.

Cobb’s experiment in five-star hospitality — a $40-million, X-shaped form perched on stilts that includes 29 starkly luxurious guest suites with floor-to-ceiling views of the North Atlantic, rooftop saunas from which to stargaze or storm watch, a critically acclaimed restaurant, a library, a cinema and an art gallery — may be about creature comforts and design that “speaks the language” of the region’s outport fishing communities, but there’s more at stake here. For Cobb, it’s personal. 

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